As an executive recruiter I’ve reviewed countless job applications and understand just how crucial it is to make a stellar first impression. Many roles we advertise can attract well over a hundred applications, all of which need to be reviewed with one question in mind: Is this candidate a good fit for the role they’ve applied for?
First and foremost, it’s vital to assess if you are genuinely qualified and experienced for the position before you apply. Countless candidates fail to carefully read the job advertisement or role description. If the role demands specific skills or experience you lack, no amount of embellishment or self-promotion will get you past the initial screening. Recruiters typically spend just 3 to 7 seconds on an initial review of each application, so it’s important to make those seconds count.
Even if you do meet the key qualifications, remember that you’re in a competitive field.
In this fast-paced environment, a well-crafted cover letter can be your secret weapon.
A cover letter shouldn’t be about excessive self-praise or overwhelming the reader with data. Instead, it should clearly demonstrate your genuine interest in the role, your understanding of the job requirements, and how you meet those requirements effectively. And… be sure to address the cover letter to the correct name and organisation. (I know it sounds logical but you would be amazed how many times I’ve received applications addressed to someone that is not me!)
Begin by clearly stating the role you’re seeking and why you’re interested in it. This shows you’ve taken the time to understand the job and are motivated to apply. Address the key criteria and responsibilities mentioned in the job ad, highlighting relevant achievements and experiences that align with the role.
This isn’t the place to recount your entire work history; focus on specific successes that showcase your suitability.
Review the job advertisement as it should provide all the information needed to craft your cover letter. If you have “unanswered” questions contact the recruiter named on the job advert and obtain additional information, a performance profile or a position description. Noting when you call, ensure the answers to your questions cannot be answered by the job advertisement. (thats another blog!!)
Your cover letter should be concise—no longer than a page. Clearly set out the role you’re applying for, why you’re interested, and address any specific criteria mentioned in the job ad. If necessary, you can extend to a page and a half, but brevity is usually best. Ensure the document is easy to read, includes your name, address, and phone number, and is free from spelling and grammar errors. A respectful, well-written cover letter can make all the difference.
I’ve seen cover letters where candidates present themselves as a “gift from God” or having a “rockstar” persona. Such grandiose statements don’t help your case unless that’s the position advertised! Instead, focus on presenting yourself professionally and clearly. Your aim should be to pique the recruiter’s interest enough to examine your resume.
While artificial intelligence can assist in drafting a job application, it’s crucial to understand its limitations. AI-written cover letters often sound generic, which can be detrimental to your chances of securing an interview. According to the Financial Times, Mohammad Soltanieh-Ha, a clinical assistant professor at Questrom, noted that AI-generated cover letters tend to be formulaic and impersonal. While ChatGPT and similar tools can refine your draft, it’s important to retain your own voice and ensure the letter sounds natural and authentic. AI can be an excellent tool for enhancement, but don’t rely on it too heavily, as it might introduce overly corporate language that doesn’t reflect your personality.
At the end of the day, a recruiter’s goal is to present a solid number of high-quality candidates to a client. That could be you. Work with the recruiter to make that pathway easier.
Donald Coventry is a Senior Recruiter with Arete Executive, based in Tasmania. He brings a depth of experience to professional and executive recruitment assignments having been a CEO within community-based organisations throughout Australia prior to joining the world of recruitment.
